Posts Tagged ‘NY Times’

The Roots’ daily gig as the house band for Late Night With Jimmy Fallon doesn’t keep them from playing huge shows in Prospect Park or DJ-ing in Williamsburg. Melena Ryzik reports. Pretty good profile piece on a day in the life of The Roots.

Via NY Times

Now Magnum is undertaking its first advertising campaign, a print, online and radio effort called the Magnum Live Large Project, which features Ludacris. Print ads will have their premieres in the May issues of Vibe and XXL, and in the June issue of The Source.

At the center of the campaign is a contest, where participants go to MagnumLiveLarge.com to download base tracks, then record their own Magnum-themed lyrics and upload their entries. Visitors to the site will vote for their favorites, with the winner receiving $5,000 and a trip to Birthday Bash, a hip-hop festival on June 19 in Atlanta. At the show, the winner will be brought onstage by Ludacris and congratulated.

“We’re not looking for jingles, or for people to make a commercial for Magnum,” said Julian Long, a consultant for Colangelo Synergy Marketing in Darien, Conn., which created the ads and contest. “We want to give core consumers the opportunity to be involved.”

While rappers usually evoke the large condoms to imply a physical attribute, Mr. Long said that was not the point of the contest. “We’re looking for songs that encompass the Magnum lifestyle and what it means to live large — not just the size of the condom or what it’s put on but what it means to live large across the board,” Mr. Long said. “We’re saying, ‘You know how to handle your business and we want to give you an opportunity to celebrate that level of understanding.’ ”

Full Article Here

At least it’s better than Wayne’s ‘Strapped’ campaign.