Scooter Braun Talks Marketing Artists

Before you disregard this, manager Scooter Braun (Asher Roth, Justin Bieber) makes great points about the process of really making and breaking an artist. It just so happens that it’s this Bieber kid, but think about what Braun says just in general terms. He speaks on the power of the internet and the fans to help build an artist, etc. Oh, and disregard Perez Hilton’s annoying-ness.

Tagged Interview, Justin Bieber, Music Industry, Perez Hilton, Scooter Braun