By March 15, 2010

SXSW Essential [Unofficial] Show Guide

First of all…damn you all who are getting the privilege to attend, perform or work this event (kidding…but not really). I’ve heard nothing but spectacular things about South By Southwest and I like how it showcases the up & comers, while still throwing some big names in to the mix. Seems like the overall aura is just positive…point blank.

With that said – I’m not 100% (and I don’t care to look up specifics), but I believe, overall, from the 12th until this Wed has been a lot of conferences, small showcases, summits and film premieres. From what I can tell, personally, a lot of the big music events start from Wed the 17th on through the weekend on the 21st.

I’ve been invited to both attend and participate in a number of shows and it has been pretty frustrating saying I can’t be there…or just simply deleting the invite. So instead of being an ass, I compiled a number of recommended  shows below and have ordered them by day and time. These are just my personal favorites, but there are a ton more.

As well as shows, I’m gonna throw some twitter names of some great people going out there that I’m, personally, friends with. If you happen to recognize the face, I know they’d be happy to say what up. I surround myself with great people that are genuinely passionate about what they do, so they’re always down to talk music or talk about how wild I get. Modi man knows how we roll.  Hit the link for the info on essential shows/parties and people you should know about at the 2010 South By Southwest festival in Austin, TX.

People -

~Make sure to say what up if you see the guys of The Valid Choice. Dbox and Ty Cody are always on the move. Hardworking, up and coming producers that will one day be running the airwaves. Count on it.

~Modi of, Complex Magazine,, and the upcoming site, The Great Progression…or TheGeePee. He’s definitely a character and will be in the building at his CRUCIAL showcase. He just moved to Brooklyn and we’ve been terrorizing these streets ever since.

~Dara & Co. from Sub Con Threads. They’ve been making names for themselves by intense work and key product placement of their clothing. They just recently had their shirts featured on HBO’s How to Make it in America. They’re very proud of their accomplishments, so don’t be afraid to say what up on twitter or in person if you recognize the faces (or clothing they will most likely be rocking).

~Artist and HHU friend Young Scolla will be performing a number of events, so be on the lookout for him. Don’t be hesitant about chopping it with Scolla. Good dude and promising MC.

**Many others. I’ll update some more in the next day. On to the shows:



Event: Oakley X LRG Present Elitaste & NUE Agency’s Best of All Worlds Showcase

Featuring: Bun B, Mike Posner, J.Cole, XV, Chiddy Bang, Freddie Gibbs, Shawn Chrystopher and more.

Time: 7pm – 2am

Location: Aces Lounge – 222 East 6th Street

Price: Only RSVP and SXSW Badge for Free Entry —> RSVP to

Full Info

Event: Nicekicks Presents: Can I Kick It?

Featuring: Dom Kennedy, Curt@!n$, The Kid Daytona, Young Scolla, TiRon and more

Time: 8pm

Location: 2507 Givens Ave

Price: FREE

Full Info


Event: The Smoking Section and Nahright Present Grand Ole Party

Featuring: Freeway & Jake One (7:15 pm) / J. Cole (6:40 pm) / Pac Div (6:05 pm) / Wiz Khalifa (5:30 pm) / Freddie Gibbs (5:00 pm) / Pill (4:25 pm) / Diz Gibran (3:30 pm) / Yelawolf (3:05 pm) / Fashawn (2:40 pm) / Rockwell Knuckles (2:15 pm) / Emilio Rojas (1:50 pm) / Curtains (1:30 pm) / Homeboy Sandman (1:10 pm) / Zeale (12:50 pm) / BBU (12:30 pm) / DJ Trackstar ALL DAY

Time: 12:30pm – 8:00pm

Location: The Rumbler Lounge at Peckerheads – 402 E. 6th Street

Price: Free with RSVP or VIP Wristband. Click here to fill out RSVP (should still work)

Full Info

Event: URB X Leaders of the New Cool Present: South by South Next

Featuring: Chiddy Bang, Izza Kizza, YelaWolf, Young Scolla, TiRon, J.Cole, Pill, Really Doe, Dom Kennedy, Donnis, 88 Keys and MANY MORE.

Time: 2pm-7pm

Location: Light Bar – 408 Congress Avenue

Price: Free? With RSVP to Here or Here

Full Info

Event: Eastbound and Found

Featuring: GZA, White Denim, Kid Sister, Maluca and many more

Time: Noon-9pm

Location: 1001 East Sixth St.

Price: RSVP here

Full Info

Event: Fool’s Gold Presents: Texas Takeover

Featuring: Travis Barker and A-Trak, Donnis, Treasure Fingers, Congorock, Kingdom and More

Time: 9pm – 4am

Location: Republic Live – 301 W. 5th Street

Price: $20 Night of – $15 Advance at

Full Info


Event: QUALITY! Presented by Blind I For the Kids,, The Gee Pee, Illroots, GOODWOODNYC, etc.

Featuring: Theo Martins, Vandalyzm, Classy Hand Favours, TiRon, The Paxtons, KJ, Project Mayhem, Mic Terror, Black Spade, Brittany Street, Bad Rabbits, Phil Ade, U-N-I, Kinky Notti, Tabi Bonney, Brittany Bosco, Peter Hadar, Sulaiman, YP, Big Homie Doe, Rockwell Knuckles, House Shoes, BBU, Coultrain, L.E., Pugs Atomz, and some special guests.


Location: Soho Lounge (217 E. 6th Street, Austin, TX)

Price: Free?

Full Info

Event: Hip Hop Howl!

Featuring: Wordspit, Bobby Creekwater, Shyvonne, Mazzi, Donny Goines, Stalley, Jasmine Salono, Esso, Emilio Rojas, Araab Muzik + More

Time: 1pm-8pm

Location: 209 A 5th Street

Price: Free

Full Info

Event: The Smokers Club

Featuring: Devin the Dude, Curren$y, Smoke DZA, Jay Rock, PAC DIV and more.

Time: 2pm-7pm

Location: Firehouse Lounge – 605 Brazos St

Price: $10 or free with SXSW Badge

Full info

Event Info: Duck Down 15th Anniversary SXSW Showcase

Featuring: B-Real (Cypress Hill), 9th Wonder and Buckshot, Sean Price, Black Milk, Kidz in the Hall, Blue Scholars, Skyzoo, Torae + Much More

Time: 8pm-?

Location: The Scoot Inn – 1308 East 4th Street

Price: ?

Full Info

Event: Fool’s Gold SXSW Showcase

Featuring: Vega, Kid Sister w/ Flosstradamus, Telephoned, Jokers Of The Scene, Trackademicks, The Suzan, Nick Catchdubs, Malente, Theophilus London, and… surprise guests?

Time: 9pm

Location: Malverde – 400 w.2nd Street

Price: SXSW Badge Only for Entry

Full Info

Saturday 3/20

Event: TSS and Burn Rubber Present: Hustlepalooza

Featuring: Skyzoo, Dom Kennedy, Malik Yusef, YP, RAtheMC, GLC, Freddie Gibbs, PAC DIV, Tabi Bonney and more

Time: Noon -?

Location: Light Bar – 408 Congress Ave

Price: Free

Full Info

Event: Brooklyn Vegan Presents: Attitude Adjustment

Featuring: Black Milk, Torae, Buckshot, Trash Talk, Iron Age + More

Time: Noon – 6pm

Location: Red 7 –

Price: Free (+Free Beer!)

Full Info

Event: Audible Treats Artist Showcase

Featuring: Black Milk, Black Sheep, Diamond District, One Be Lo, Crown Royale + More

Time: 7:30pm – 2am

Location: The Independent – 501 Brushy Street

Price: Free with SXSW Badge – Tickets at the door (No price given…prob 10 bucks)

Full Info

Event: Perez Hilton Presents: 1 Night in Austin <—Only downside is you have to put up with how obnoxious this dude is

Featuring: Snoop Dogg, Alphabeat, Marina and the Diamonds + More to be announced

Time: 7:30pm ->

Location: The Whitley – 301 Brazos

Price: Free? With RSVP – Say You are media and you’re affiliated with

More Info


Additional Free Hip Hop Shows HERE

Posted in: Editorial, Event Info
  • Management

    I don’t get there until friday. Really wanted to check out South by South Next.

    -Ivan Ibarra

  • PHZ-Sicks

    Next year we will be there and an Hip Hop Update show. Let’s go!

  • J.D.

    ^ Truth my man. Money is tight for various reasons, so I’ve had to respectfully bow out this year. Next year FOR SURE.

  • NT

    Thanks so much for this!

  • DTlicious

    Props. This year should be crazy

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  • Sarah H

    I love Austin! It rocksGreat Place to liveLove it here!Why move anywhere else? Add me on facebook if you’re in Austin because I would love to keep up with Austin happenings!