Fashion

By April 19, 2012
PRO-Keds presents: When the Shoe Drops with Action Bronson

Bam Bam helps present a modern day Cinder(fellow) story. PRO-Keds Royal Throwback collection. Video shot on location in Queens NY & Jersey City, NJ.

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Mark McNairy “I Love DB” Shirts
By April 18, 2012
Mark McNairy “I Love DB” Shirts

Designer Mark McNairy has just released his collabo t-shirt with Danny Brown – the “I Love DB” tee. Fan of DB? Pick up the tee here.

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Oakley Frogskin Summer Lineup
By April 17, 2012
Oakley Frogskin Summer Lineup

A gallery of Oakley Frogskin’s that will be released this summer. More pics below:

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By April 16, 2012
Primary Element: Something Primary Streetwear Campaign

Our buddies of Primary Element unveil a little Promo Video for the Primary Element Merchandise Line. Cop some of the gear through the Shop link of the group’s website.

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Pete Wentz Part of the Roc?!
By April 4, 2012
Pete Wentz Part of the Roc?!

Always something fascinating going on with Ben Baller’s blog. This time around, musician Pete Wentz (Fall Out Boy) stopped by to talk with Ben and look what he brought with him – an official Roc piece. While Wentz wasn’t part of the official Roc-a-Fella team, Jay-Z apparently gave him a piece when he became Def […]

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UNDRCRWN X Asher Roth Tee
By April 4, 2012
UNDRCRWN X Asher Roth Tee

UNDRCRWN and Def Jam recording artist, Asher Roth have partnered up once again to release a brand new collaborative piece.The tee was created with Asher Roth for the “Final Four Tour” and pays homage to college hoops with a blue colorway for national champions, Kentucky Wildcats. Available here.

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Rocawear Presents: Jay-Z from ‘Marcy to Barclays’ Campaign
By April 2, 2012
Rocawear Presents: Jay-Z from ‘Marcy to Barclays’ Campaign

The first ever Rocawear commercial is a retrospective of Shawn “Jay-Z” Carter’s journey as a kid growing up in the humble projects of Brooklyn aspiring to make music and eventually making history. On that journey, the first business beyond music was the birth of Rocawear. Carter’s Rocawear brand represents his prowess as a business man […]

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Nas’ New Mayan-Inspired Pendant & Chain
By March 27, 2012
Nas’ New Mayan-Inspired Pendant & Chain

Nas was first seen wearing this at SXSW a few weeks ago, but here are more detailed pics, courtesy of Jason of Beverly Hills (the jewelry maker). Here’s what they had to say: The pendant boasts over a kilo of 18k gold and is covered in flawless white diamonds. It features a 3D bust of […]

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Tyler, the Creator and GQ’s Glenn O’Brien Talk About the Supreme Brand
By March 19, 2012
Tyler, the Creator and GQ’s Glenn O’Brien Talk About the Supreme Brand

If you watch this Tyler fellow in any video, he’s always rocking Supreme gear. Here, he talks about the brand with GQ’s “Style Guy” Glenn O’Brien, who also enjoys the skate/lifestyle brand. Click below to read the full interview:

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Miami – Odd Future Pop Up Shop Opens TODAY 3/17
By March 17, 2012
Miami – Odd Future Pop Up Shop Opens TODAY 3/17

According to The 305, the Odd Future folks have officially opened up their pop up shop in Miami. It opens from 11AM till 7PM on Saturday (3/17), Sunday (3/18) and Monday (3/19) and it may be open additional days as well (undecided). OFWGKTA Sweatshop 11am-7pm Primary Projects 4141 NE 2 Avenue Miami, Fl 33137

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Rick Ross Inks Endorsement Deal with Reebok
By March 14, 2012
Rick Ross Inks Endorsement Deal with Reebok

I meant to post this a little earlier but I’ve been away most of the night. Straight from the horse’s mouth, Rick Ross has signed some sort of an endorsement/collaboration deal with Reebok. As you can see, he’s already laced up with gear from the R alongside Swizz Beatz (give him credit for bringing a […]

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By March 13, 2012
Put This On, Season 2, Episode 1: The Melting Pot ft. Dallas Penn

Put This On, a web series about dressing like a grownup, visits New York City, a place where style is defined and redefined through interpretation and reinterpretation. Meet the ‘Lo Heads. With roots in 1980s street gangs, these Polo Ralph Lauren enthusiasts have made “aspirational apparel” a lifestyle. They once had to boost their Polo from […]

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The Hundreds X Too $hort Tee
By February 28, 2012
The Hundreds X Too $hort Tee

A collaborative release celebrating Too $hort’s newest album. If you’re a fan, you can pick it up here over at The Hundreds.

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Milkcrate x Mobb Deep Infamous T-Shirts
By February 11, 2012
Milkcrate x Mobb Deep Infamous T-Shirts

Milkcrate teams up with Mobb Deep to resurrect the ‘Infamous’ t-shirt for 2012. They also did an exclusive remix of the track “Illson.” Listen here: Mobb Deep ft Aaron LaCrate ILLSON 2012 More pics below:

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